ISABEL CARRO TORO
  • Home
  • WORK
  • Contact

MY WORK

As a seasoned Strategic Communications Consultant and Vice President, I have over a decade of extensive experience across various sectors, including manufacturing, fundraising, marketing, and financial services. I excel in managing public relations and communications for a portfolio of 78 companies, driving operational enhancements and facilitating company growth through strategic problem-solving. Proficient in Adobe Creative Suite, Hubspot, and Salesforce, I develop and execute comprehensive communication strategies that align with corporate objectives and deliver impactful results. My expertise also spans social media, fintech, B2C marketing, and recruitment, making me well-versed in fostering cross-functional collaboration and enhancing stakeholder engagement. I am now seeking new challenges to leverage my skills and drive further success in a dynamic environment.

EXPERIENCE


Vice President Communications and Public Relations
American Industrial Acquisition Corporation (www.aiac.com)
New York, NY | November 2021- Present
  • Spearhead strategic initiatives to boost organizational effectiveness by fostering cross-functional collaboration and enhancing VIP communications.
  • Collaborate closely with the Chairman and CEOs to shape and drive corporate growth strategies, aligning with AIAC’s broad objectives.
  • Develop and execute a comprehensive strategic roadmap for public relations and external communications that aligns with and amplifies the company’s goals.
  • Plan and manage high-impact corporate events designed to promote business development and strengthen stakeholder relationships.
  • Oversee communications and branding for 78 companies within the holding group, ensuring consistent messaging and a unified brand identity.
  • Design and implement a press release schedule, working in tandem with the CEO, CFO, and CBO to synchronize corporate announcements.
  • Directly influence corporate strategy by integrating public relations efforts, thereby increasing brand visibility and market penetration.




Global Marketing Communications Manager
Sanisphere, Ho Chi Minh City, Vietnam | April 2017-April 2018


Summer Accounts Services Associate
Intouch Solutions, New York City, USA | Summer 2016

  • Supported Account Managers, managing projects, timelines and costs in the pharmaceutical industry
  • Analyzed marketing & advertising campaigns for current and prospective clients
  • Developed a creative campaign for current client with other interns that included: project management, UX design, and strategic planning
  • Worked closely with strategic planning department to help develop target audience profiles, and a strategic vision of the product

American Industrial Acquisition Corporation, New York City, USA  | Summer 2015
Summer Associate
  • Generalist in sourcing and screening of domestic and international acquisition targets for AIAC
  • Researched unique, proprietary acquisition opportunities in manufacturing and industrials sectors
  • Initiated prospecting of acquisition targets in US, Canada, Puerto Rico, South America, and Europe 
  • Developed target marketing materials and represented AIAC at industry conferences and seminars 

Associated Press, New York City, USA | Summer 2014
Marketing Global Products Associate
  • Worked alongside Marketing and Product Sales implementing new strategies to renovate social media platforms in order to create better brand awareness 
  • Performed Social Media audit of all Associated Press accounts and their affiliations
  • Developed business plan for specific interactive products.
  • Marketability analysis of the current product using Google Analytics
  • Potential growth areas of product o Feasibility of future expansion 
    Researched and wrote market intelligence report on media industry to be distributed within the company

Georgia State University, Atlanta, Georgia, USA | December 2013-May 2014
Marketing Analyst Economic Forecasting Center
  • Executed primary marketing outreach for the center’s quarterly economic forecasting conferences
  • Researched and wrote economic data and analyses for distribution through social media and press releases 

CNN, CNN INTERNATIONAL, HLN and CNN ESPAÑOL, ATLANTA, GA  | August 2011- May2014
News Desk Journalist, Associate Producer, Media Coordinator
  • Responsible for assigning reports on international newsgathering, covering stories on leading events 
  • Investigated, wrote and gathered facts and supporting quotes in order to report clear and concise stories for shows 
  • Worked as video journalist, planning and producing for different shows and platforms
  • Built show production outlines, wrote out fonts and banners, created graphics and uploaded content to web 
  • Monitored agencies, affiliate pool feeds for footage and newsworthy items in French, Portuguese and Spanish
  • Translated news materials from English to Spanish​

​EDUCATION


Masters of Science, Public Relations and Corporate Communications               
New York University, NYU, New York, NY
August 2014 - May 2016
​

Coursework in: 
  • Reputation and Crisis Management
  • Investor Relations
  • Integrated Marketing
  • Strategic Communications

Bachelors of Arts, Film and Mass Communications
University of Tampa, Tampa, Florida
August 2007 - May 2011


Coursework in: 
  • Intercultural Communications
  • Media Studies
  • Project Management
  • Mass Media Writing​

SKILLS 


  • ​Brand Strategy
  • Content Creation
  • Campaign/Events
  • Microsoft Office
  • Investor Relations
  • Crisis Management
  • Social Media
  • Photoshop
  • Photography
  • Bloomberg
  • Video Editing
  • IT Development
  • Web Design
  • Google Analytics
icarrotoro© 2017
  • Home
  • WORK
  • Contact